The 120 million plus who attend live events in the UK each year will soon be able to freely enjoy live sport, music, air shows and business events safely and with confidence.
The CI Group, one of the UK’s leading events and digital marketing services organisations, has combined its expertise in technology, data and events and is using them to develop Liber, a free to download and use app designed specifically for the events sector.The app will be previewed by CI Group to a large audience of CEOs, marketing managers and event planners from major blue chip FMCG, IT, telecoms and events industry organisations as part of a virtual event on 18 June at 1300. At the latest in its Changing Behaviours event series, England Rugby Head Coach Eddie Jones will share his insights into leading high performance teams in this changing landscape, how live audiences improve performance and his experience of managing people remotely and he will be joining the event live from Japan where he has been in lockdown for most of the pandemic.
Liber will help bring people together and share their excitement at matches, festivals, concerts and shows, and help the events sector to recover and re-energise after the cancellations due to Covid-19.
The UK was acclaimed the World Capital of Live Sport last year.* With attendance each year at UK live sports events totalling 75m (including 50 million at football), more than 30 million at live music, 13 million attending exhibitions and fairs and 5 million going to air shows, the UK public clearly have a strong passion for the irreplaceable experience of a live event with friends and family.
Liber can also reduce the enormous economic impact that the UK live events industry is suffering. In a recent report VisitBritain forecast the total loss for the events industry could be £58bn this year. Business events within the UK have seen significant impact with cancellation levels of 55% in Q2 and Q3. Outdoor events have lost the majority of the 2020 season, with cancellations including 76% of all music events and 68.4% of arts events.
Liber tells everyone whether they and those around them are in a Covid-free space. It tells event organisers and those around them their Liber status, By downloading Liber 14 days before an event and remaining free from contact with health risks, people will be able to gain entry to the events they want to enjoy live. CI Group is also developing a temperature feature that allows individuals to take their own temperature, also those of other people around them and links to the venue’s temperature check system to allow entry.
The Liber platform has been develop to link to other track and trace apps, works on a decentralised system and can also access multiple records by using a tokenised system that submits individual data requests to databases including the NHS – so similar to sending a text message that requires a simple yes or no response. Liber has been specially developed so that it’s easy for it to link to other events or travel-based apps and databases such as hotel rewards schemes, VIP traveller programmes and stadium and venue entry systems, via QR codes. This allows everyone to clearly see if their travel plans and destination location are safe and, once there, to link with other people who are also using the Liber app.
“The events and travel sectors are the heartland of our business,” says CI Group CEO David Watt, “anything we can do to bring people back to major sporting, culture and business events safely and confidently – whilst encouraging economic recovery – is an excellent investment of our time and talents. As we understand digital, data and events, that puts us in a unique position to be able to roll Liber out across the industry. We just need some simple connectivity to the Government’s Track and Trace when it’s available. It’s a great opportunity for them to show their commitment for this £400bn plus market and help to save hundreds of jobs, simply by providing access.”