Event management platform EventGeek relaunched today under the new name Circa, with an updated mission to help marketing teams adapt strategy and skills to succeed in the new world of virtual and hybrid events. While EventGeek was originally designed to help marketers coordinate logistics for in-person events, Circa adds virtual event measurement capabilities, ensuring that enterprise marketing and sales teams can adapt existing event programmes effectively and unify engagement data across all their events, whether they are hosting or sponsoring an event, and whether events are in-person, virtual or hybrid.
Circa can help the transition from in-person events and meeting programmes to virtual, with a focus on customer engagement. Since March 2020, Circa has helped marketing teams adapt over 40,000 in-person events to virtual events and webinars.
“The rapid move away from in-person to 100 percent virtual events has thrown off many marketers who traditionally relied on in-person events to fill their pipeline,” said Circa founder Alex Patriquin. “Circa turns this sea change into an opportunity for marketers, by giving them the tools they need to successfully engage customers in virtual events, better integrate data, and measure and manage these events as they would any other digital marketing programme. With Circa, they can see all their event data in one place, and use that information to craft and execute more effective events that move prospects through the pipeline more quickly.”
When event planners add in-person events back into the mix – likely in 2021, according to Patriquin – they can also use Circa’s platform to manage and coordinate that aspect of their marketing.